Skip to main content
Fremont Minuteman Press
44141 Fremont Blvd
Fremont, CA 94538
Phone: 510-656-2551
E-mail: csfremont@minutemanpress.com

Monday to Friday 8:00 A.M. to 4:30 P.M.

Fremont Minuteman Press
44141 Fremont Blvd
Fremont, CA 94538
Phone: 510-656-2551
E-mail: csfremont@minutemanpress.com

Monday to Friday 8:00 A.M. to 4:30 P.M.

Go to Previous Slide Go to Next Slide

High-quality products. Timely service. Competitive prices.

You can expect these and more when you partner with Minuteman Press for your design, printing and marketing needs.

Featured Products / see all products and services

  • Your business card is a direct reflection of your company. Don't settle for plain paper and dull designs when we can create cards that will leave a lasting impression.

  • Whether you need a simple one-color design or multi-color with foil embossing, we'll deliver personal and professional stationery you will be proud to use.

  • Flyers are the perfect way to grab attention and promote your brand, especially when created and produced by our professional staff.

  • Think of us as your marketing partner. We'll help you produce and distribute a brochure that promotes your product, reinforces your brand and boosts sales.

  • A simple postcard could be your next big marketing piece. Let us help you create one that gets noticed, read and remembered.

  • Stand up and stand out at your next event or conference. Capture a customer's attention with a retractable banner highlighting your best products or services.

  • Whether you have your own concept and design or you need assistance getting started, our team will create direct mail pieces that get results.

  • Choose the gift that keeps on selling. Selecting the right product from our extensive list of promotional products can provide a great return on your investment.

  • We print a wide selection of labels and stickers for a variety of purposes with unlimited designs.

  • Producing a catalog, journal or newsletter is never an easy task, but with guidance from Minuteman Press, you'll end up with a product that you are proud to distribute.

  • A professionally designed and printed menu can be one of the most cost effective and potentially profitable investments that a restaurant can make. Let us help you with yours.

  • Regardless of the size of your business, we have the styles and expertise to design forms and checks that are right for your company.

  • Broadcast your message and attract new customers with affordable rack cards that are sure to grab attention.

For nearly three decades, our print shop has been servicing Fremont and the surrounding communities of San Jose, Milpitas, Newark, Hayward, Santa Clara, and Sunnyvale.  We offer a broad range of printing solutions with top quality and competitive prices.

Whether you need basics like flyers and envelopes or full color offset printed brochures and marketing materials, Fremont Minuteman Press has you covered.  Our popular products include: business cards, postcards, letterhead, envelopes, brochures, flyers, booklets, NCR (carbonless) forms, checks, signs, banners, decals, labels, presentation folders, and promotional products as well as medical, auto, and other industry specific forms. 

In addition to our printed products Minuteman Press offers a variety of other services to help promote your business.  Our graphic design team can assist you with designing and creating anything imaginable including your logo or marketing materials.  We can also help you reach customer with your direct mail services.  Whether it is an EDDM campaign reaching entire towns or zipcodes or a targeted direct mail campaign to your existing customers, our staff is ready to help you reach your audience.    

At Fremont Minuteman Press, we are committed to providing our customers the very best quality and service possible for all of your printing needs.  

 

June 15, 2020

Creating a Successful Marketing Video

When it comes to marketing for a small business, staying up-to-date on the latest trends is an integral component of successful lead generation. Whether it’s a recent social media app, a trending topic or an online marketing campaign, a business continues to grow when it stays current with new technology and marketing ideas.

Cue: video marketing. Over the past few years, video consumption online has grown exponentially. There are more video posts now than ever before, and as we move forward, video shares are only expected to increase. There’s no doubt about it—the future of marketing lies in videos. Which means, if a business wants to stay current on the latest marketing trends, it should have a comprehensive video strategy.

So, how do you create a successful marketing video to champion your brand and attract new customers? Here are five key components for how to make a strategic video script and create a successful marketing video which will help boost lead generation and grow your business.

 

1. Use an exciting hook.

The most critical component of a successful video is the very first initial hook. After all, if you don’t catch viewers’ attention, chances are they won’t keep watching the video. First, identify your target audience and consider their perspective in order to brainstorm how you should best address them. Then, let the audience know you are talking to them specifically and intentionally by addressing them directly. When your marketing video script has a strong, attention-grabbing introduction, it will draw viewers in and set the tone for the rest of your content.

 

2. Find an emotional connection.

Once you’ve hooked the viewer’s attention, be sure to establish a personal connection with them. As human beings, our feelings often impact our decisions more than we care to admit—often even more than logic. Business can capitalize on this emotion by connecting with consumers on a deep, personal level. An emotional connection makes viewers feel like a business or company truly cares for them and the community. Then when they feel a connection, they’re more likely to take immediate action after viewing the video. 

 

3. Share a compelling story.

Once you’ve grabbed the viewer’s attention and connected with them emotionally, use your marketing video to share a compelling story. Every video should share something worth value to the client; for instance, the company’s story, a product’s story or a customer’s story. Why should customers care about what you have to say? Use the video time to expand and go in-depth on the narrative’s critical points. The goal is to gain viewers’ trust and empathy, while still allowing time to share details surrounding the story and leading viewers into your next major point.

 

4. Demonstrate your values.

Once you’ve established a storyline for the marketing video, try incorporating your values throughout it. This is the most important part of the video, and should be restrained to one concise sentence. Up until this point, the entire video has been leading to this moment; now, your value statement is the main takeaway viewers will remember. Keep the statement focused, to the point and true to your brand in order to maintain viewers’ attention and encourage them to remember the product or service.

 

5. Leave them wanting more.

Finally, after the video has established the business’s value statement, finalize it by viewers wanting more. A video close should encourage viewers to do something after watching, such as a call to action. Depending on how you focus the video, the call to action can be centered on anything from buying a specific product, trying a new service or simply contacting your business for more information. Also be sure to incorporate information for the business’s website, social media or any upcoming events at the end of the video.

Video marketing is a powerful tool for any business to take advantage of. A strong video script consists of five key components, which work together to strengthen your marketing efforts. Use these strategies next time you want to create a successful marketing video for your business.

Connect with us

Tweets from MMP_Fremont